Back in 2001, I had an attempt to understand the threat posed on the Music Industry by Napster and delivered a paper entitled
"Marketing and Music on the Web - Brief analysis of 2001" (which I proudly presented to a bunch of high school mummys!).
Despite the fact that most of my findings pointed me on the right direction, the core idea remains: people will share stuff.
My desire was to tackle how the idea of file-sharing would affect the mainstream industry from that point in time and onwards.
The creation of yet other file-sharing platforms brought along the user’s experience
attached to its current social actions. That fascinated me and little I knew how my journey into user experience would affect my perception about the importance
of observing common social praxis.
For that matter, I am interested on how the establishment of trust with the user can be solidified and modified, and how degrees of reality and
morality can be affected by the virtualisation of social and professional relations on generations to come using new connected
mobile devices.
Don't worry: I am neither a geek nor a hip-geek-fashion-victim - let alone a poser designer! I love travelling and taking pictures of places and people
and I spent most of my career in between agencies, clients and consultancies so I have lots of tales to tell you shall we meet one day.